Frequently Asked Questions

Information about copyright, image licensing, and notices issued by Splash.

Why have I received a notice from Splash?

You have received a notice because one or more images used by you, or on a website under your control, appear to be owned or represented by Splash or one of its clients. Our records do not show a licence covering that use, and we have therefore contacted you to discuss resolving the matter.

Does removing the image resolve the issue?

Removing the image is often an important first step, but it does not automatically resolve prior unlicensed use. A licence or settlement payment may still be required to address the period during which the image was used without permission.

Do I need a lawyer?

The information on this page is intended as general guidance only and should not be considered legal advice. If you have legal questions about copyright or a notice you have received, you may wish to consult a qualified legal professional. You are not required to appoint a lawyer in order to communicate with Splash.

What is copyright?

Copyright protects original creative works, including photographs. It grants rights to control how those works are copied, displayed, distributed, adapted, and otherwise used by others.

What if someone else built my website?

Website owners are generally responsible for ensuring that content published on their websites is properly licensed. If a designer, agency, or third party supplied the image, you may wish to discuss the matter with them directly.

What if the image came from a template or subscription service?

Images supplied through templates, themes, or subscription services must still be properly licensed for your intended use. If a provider did not have the necessary rights, use of the image may still require resolution.

What if I didn't know a licence was required?

Copyright infringement can occur even when the use was accidental or unintentional. Lack of awareness that an image required permission does not necessarily remove responsibility for its use.

The image had no watermark or copyright notice. Does that matter?

No. Copyright protection does not depend on the presence of a watermark, notice, or credit line. Creative works are generally protected from the moment they are created.

Are images on the internet free to use?

No. The fact that an image appears online does not mean it is free to use or in the public domain. Unless you have confirmed that a valid licence exists, you should assume that permission is required.

What if I found the image through Google or another search engine?

Search engines help users locate content on third-party websites, but they do not grant rights to use that content. It remains the responsibility of the user to ensure they have permission before publishing an image.

Does copyright have to be registered?

In many jurisdictions, copyright protection arises automatically when an original work is created. Registration may provide additional legal benefits in some countries, but registration is not always required for protection to exist.

What if I did not make any money from using the image?

Whether or not an image generated revenue does not determine whether copyright has been infringed. Permission may still have been required regardless of whether any profit was made.

Are charities or non-profit organisations exempt?

Charities and non-profit organisations are generally subject to the same copyright laws as other organisations and individuals. Relevant circumstances may be considered where appropriate.